The roster.
Every creator on the roster lives the categories they work in. Every brand in the ecosystem is built on alignment. Fit is the product.
Adrianna Letros
Alex Bolivar
Elite CrossFit and Hyrox athlete. Top-tier competitive resume.
Brittany Weiss
Cait Kreutz
Cameron Montanarella
Charlene Tierney
Motherhood and hybrid athleticism. One of the UK’s leading voices.
Charlotte Lamb
Dan Nunes
Declan Chapin
Dr. Erika Tvedten
Physician endurance athlete. Medical credibility as brand signal.
Dr. Frank Crisci
Gabe Piepergerdes
Gabriella Annalisa
Endurance and family. iFit headline trainer with cult following.
Hannah Eden
Hunter Childress
Hyrox Elite 15 competitor and firefighter. Discipline personified.
Jack Driscoll
Julia Tychoniewicz
Professional lacrosse player who works both sides of the partnership. Athlete on the field, creator and brand storyteller off it.
Kait Devir
Physique and strength development. Emerging performance voice.
Kallai Bunya
Kayden Blackwell
Hybrid athlete and performance coach. HYROX competitor with structure-first programming.
Kendall Gregory
Korey Rowe
Krsna Garr
Hybrid endurance athlete documenting the process. Record-setting efforts grounded in family, faith, and consistency.
Kyle Cokinos
Matthew Bickel
Actor-athlete-operator. Hollywood discipline meets physical culture.
Matthew Postlethwaite
Hybrid athlete rooted in faith.
Max Mancuso
Founding operator. The standard the ecosystem is built around.
Nick Walker
Nyme Manns
Reagan Davis
Scotty Scheller
Professional snowboarder making brand-fluent content from inside the sport.
Senna Leith
Sydney Smith
Tayla Cannon
Vanessa Hattaway
We’re building the roster.
If you’re a creator building something you care about, tell us who you are.



































